Marketers and advertisers tend to focus on the creative side of their business in an effort to reveal tangible results and gain a return-on-investment (ROI). However, it seems because of this methodology, research gets pushed further and further into the background. The trouble is, research, when done right, can be one of your organization’s most valuable assets.
Think about it. Focus groups and surveys can reveal a lot of viable information when done correctly. But, if the focus group is unorganized and the survey poorly written, research appears only as a waste of time and money.
Why should you learn to research effectively?
- It saves money
- It provides reasoning
- It is the building blocks of CRM
For effective research and discovery and all other full-service marketing contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
