When it comes to traditional online marketing, banner ads, email campaigns, pay per click ads, etc., these tools reach out to a customer at a specific point in their buying cycle. On the other hand, consumers viewing social marketing content may not have entered that buying funnel before engaging with your social media efforts. Therefore, the tactics to convert leads and opportunities to customers are different than those for online marketing.
Review the following five steps to get started:
Step 1: Appeal to consumers so they want to socially interact with your brand (e.g. a like on Facebook or a retweet)
Step 2: Entice them to become interested in your brand (e.g. adding your business to their Google+ circle or becoming a follower on Twitter)
Step 3: Attract them to your business and be sure to deliver what they want
Step 4: Keep them engaged
Step 5: Build brand trust and loyalty with the customer
Remember, sometimes social marketing conversions can be an uphill battle, but your efforts will build good will and support from your fans and followers.
For your social marketing needs and all other full-service marketing, please call Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com
