If you haven’t heard about the man who became the first skydiver to fall at the speed of sound – Austrian Felix Baumgartner – there’s no way you are up to speed with the digital world. Baumgartner set a record for the highest freefall after leaping into the Earth’s atmosphere from a balloon 39 kilometers above Roswell, New Mexico. This extravagant event also broke a YouTube record and was marketed and funded by Red Bull.
Not only did people enjoy watching the stunt, but it also drew in a lot of social media activity. So, what can we, as marketers, take from this?
According to tnooz online, there are 6 important social media and marketing lessons worth learning from, including:
- Create your own story for your brand
- Hire top talent
- Broadcast directly to customers (or clients for B2B) rather than use the mainstream media
- Give the media lots of free versions of your content in multiple formats and through multiple channels
- Have a before, during and after action plan
- Watch the details! And be careful of auto-programming messages without double checking
For more details about each of these tips worth imitating for you social media, read the entire article here.
