Gaining new consumers for your business can be considered an investment or “purchase” for your company. The investment that needs to be made to reach them, score the deal, and retain them can be considerable, but also worth it in the long run. Here are four basic way to reach new consumers:
- Advertising— to generate promising leads, make sure your message hits your target audience and also showcases the value your offer has for them.
- Networking— referrals from networking have some of the highest retention rates. Referral consumers also typically become repeat clients and can work to create even more referrals for you.
- Team Up— teaming up with other businesses is an arrangement known as “host-beneficiary” which can add to your target audience list and ultimately lead to a strategic alliance . . .
- Strategic Alliance— when you take the short-term partnership from Tip #3 a step further and form a strategic alliance, this can produce a stream of referrals which will benefit both parties for a long period of time.
For strategic marketing plans, social media campaigns, and all other full-service integrated marketing please call 215-230-9024 or visit sagefrog.com
