Marketing hiccups are bound to happen, but complete marketing failures can easily be avoided using the following tips:
- Don’t Assume— marketers tend to jump to conclusions when they see patterns in their data. Don’t focus on vanity metrics, focus on learning the “why” behind the patterns you see.
- Build a Relationship— rather than focus on the one time transaction, focus on building relationships with your customers so they become brand advocates and return for your products or services.
- Don’t Copy— Although it’s smart to review and understand your competitors’ tactics, don’t blindly copy them. Stay true to your brand!
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