Creating a strong brand that resonates in social media, isn’t just about posting daily and hoping this grows your readership. Growing your brand requires time, commitment, consistency, and engagement. Utilize the following tips to steadily grow your readership and your brand messaging:
- Your Word”— What is your brand known for? Is it unique? Edgy? Traditional? Find “your word” and work it into your everyday messaging and branding.
- Infuse “Your Word”— Now that you know what you are known for, review your profiles and make sure your pictures, bios, and updates all reflect that.
- Keywords— These are words or terms that users type into search engines that you want to be found online. (e.g. for Sagefrog it could be “marketing”, “philadelphia marketing agency”, or “advertising agency”). Utilize Google AdWords to help understand what your keywords should be.
- Consistency— stay consistent with your posts, both in terms of content and frequency.
For engaging social media content, unique branding and messaging, and all other full service integrated marketing visit sagefrog.com or call 215-230-9024.
