According to a recent study by MarketingSherpa, not all social media platforms are created equal. When polled, 32% of top industry marketers, said that their blog was the most effective tool for reaching their objectives. Goals ranged from an increase in sales to downloads of white papers/free trials. (LinkedIn and YouTube took second place with 23%, Facebook had 16% and Twitter had 13%).
So, why are blogs trumping all the others? A blog has an audience that took the time to venture to the site specifically for the content; they aren’t being bombarded with ads on their own social media accounts. The best way to ensure your company’s marketing efforts are being achieved it to track your results. For blogging, social media, and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
