A charticle is a new, more efficient way to share your content and engage your target audience. Charticles take the place of lengthy articles by combining relevant images and graphics with text to deliver a concise, interesting message. While a charticle is usually very brief, it opens up a wider range of opportunities to share your content through several mediums, in a simple, succinct way.
Charticles are finding their way into our newspapers, magazines, social media and other content channels we visit every day. As marketers, it is critical to understand the value in reaching our audience without overwhelming them with too much copy or content. A charticle is the perfect vehicle to capture their attention and potentially engage your target market in your sales cycle.
So, what makes a Charticle something worthwhile for both your business and your clients/prospects?
1) It imparts information and doesn’t tell a story
2) It consolidates information
3) It gets your thought leadership point-of-view across quickly and gets your reader on their way
For thought-provoking, engaging charticles and all of your full-service, integrated marketing needs please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
