After collecting over 6,000 votes nationwide, Amazon has ranked number one in the Sagefrog “Top 50 Most Trusted Brands in America” survey. So, what makes consumers trust Amazon so much? Here are a few reasons why Amazon ranks first among America’s most trusted brands:
- The Logo that Delivers. Amazon’s current logo was designed to depict a smile that goes from A to Z. This signifies that the company is willing to deliver everything to everyone, anywhere in the world.
- Endless Inventory. Amazon’s warehouses have more square footage than 700 Madison Square Gardens and could hold more than 10,000 Olympic size pools. They also stock their warehouses randomly, meaning that like items or even the same items are not necessarily stored next to each other. This creates more space for new products coming in so you can rest assured that Amazon will always have what you need in stock.
- Exceptional Customer Service. Employees – including the CEO – spend two days every year working the customer service desk. Amazon strives to be America’s most customer-centric company and this practice helps all workers understand just how important customer service is.
- Free Shipping on Orders Over the Minimum. Combine this was low prices, sometimes even at the expense of profits, and Amazon is a leader in offering value.
- One-click Ordering. Amazon makes it easy. You can access previous orders, for those times you cannot remember what was in that beloved gift basket you sent Great Aunt Bessie on her birthday two years ago and Amazon saves all of your payment information and offers quick-shipping options for those times that you are in a rush.
- Innovative. As if Amazon wasn’t great already, its CEO and founder Jeff Bezos is committed to making the company even better. Here is an interview on 60 Minutes where he talks about Amazon’s roots, shows us how his warehouses operate, and then introduces us to the future of Amazon.
Amazon is truly a top-notch brand. One where exceptional product accessibility, functionality and customer experience all converge to create a strong brand consumers can trust.
For branding and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com
