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2024 b2b marketing mix report

Our year-end resource is back! The 17th edition of our B2B Marketing Mix Report dissects insights from over 2,400 professionals, revealing top B2B marketing trends and tactics. This data equips modern marketers to make informed budget decisions and plan strategies for the upcoming year, fostering greater confidence in 2024 marketing endeavors.

See who we surveyed, how they responded, and how you can maintain a competitive marketing edge all year.

access b2b marketing data for 2024!

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in this report, you’ll discover:

  • Which tactics attract the most qualified marketing leads
  • How to harness the power of AI in B2B marketing
  • Where marketers plan to spend their budget next year
  • New (and rediscovered) marketing strategies to consider

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