Use B2B’s biggest social media platform to your advantage.
Since its inception, LinkedIn has proved an invaluable tool for B2B companies of all sizes that use it for marketing and sales. Its many features provide businesses with fresh opportunities to connect with audiences using real data and insights from the LinkedIn Marketing Solutions team. At Sagefrog, we combine our experience working with LinkedIn’s paid advertising features with our extensive digital marketing expertise for the B2B sector to recommend and execute programs that will work best for you.
Through LinkedIn Sponsored Content, InMail, Matched Audiences and innovative account-based marketing tactics, you can reach decision-makers and stakeholders who have the power to convert. Because of its vast professional network, proven results and return on marketing investment, LinkedIn is the one social media platform that every B2B marketer should use to their advantage.
LinkedIn Sponsored Content
Sponsored Content is LinkedIn’s native ad solution that lets companies display content as updates in the main newsfeed of targeted users. This feature allows marketers to acquire qualified leads and continually test and improve messages without cluttering the Company Page. Sagefrog will help you create and deliver optimized content to your target audience, which can be refined through several custom filters and targeting options. For this feature, you can set a budget to pay by cost per click or cost per impression.
Sponsored InMail is LinkedIn’s unique messaging tool that lets companies reach LinkedIn members in real time to share personalized messages, invites and announcements. InMail is a great alternative to cold emailing because it encourages a personal approach, allowing marketers and salespeople to appear visible and transparent in their communications. Because messages are delivered to a user’s inbox when they are logged onto LinkedIn, the average InMail receives a high open rate at a low cost per open.
LinkedIn Matched Audiences
LinkedIn’s Matched Audiences feature lets companies deliver marketing messages to a select audience based on website retargeting, account targeting and email contact targeting. It combines LinkedIn Marketing Solutions data with a company’s own data, such as existing customer email lists and website visitors, to reach leads that are already engaged in the buyer’s journey. This tool can support a well-rounded digital marketing program and bring in new and highly qualified leads.
Account-based marketing (ABM) is a classic method that marketing and sales teams use to reach out to their most qualified leads and secure them as customers. LinkedIn’s advertising solutions are perfect for executing ABM campaigns, as they operate on the same tenants of personalization and small-net targeting. Many of LinkedIn’s features allow users to refine target audiences by company name and job title, enabling you to present top content to key decision-makers. Offering a professional space to execute tactics and advanced targeting capabilities to spread the word, LinkedIn is the best ABM option for SMBs on a budget.