Inbound Marketing

Ideal for you and your leads.

With the potential to generate revenue, build brand credibility and deliver return on marketing investment, inbound marketing is a must for B2B companies serious about business growth and customer loyalty. For marketers new to the inbound marketing methodology, it’s a strategy focused on attracting leads through company-created content that helps customers come to you instead of you going to them. If your company has tried producing content, then you know it’s a time-consuming effort that can benefit from the streamlined efficiencies of a marketing automation platform such as HubSpot.

At Sagefrog, our favorite marketing automation platforms, including HubSpot and Pardot, can integrate with sales and CRM software like Salesforce to nurture your leads through the buyer’s journey. The integration of these platforms streamlines the publication and dissemination of your inbound content and automates communication with your leads. With logistics like these taken care of, you can focus on closing deals with your most qualified prospects without putting other leads on the backburner.

Inbound Strategy, Planning & Execution

A smart inbound marketing strategy takes careful thought, planning and execution centered on the buyer’s journey. By creating helpful content that answers your leads’ questions at each stage of their journey, including awareness, consideration and decision, you can nurture your prospects thoughtfully through the sales cycle and convert them into loyal customers.

At Sagefrog, we develop inbound strategies by understanding the questions, opinions and pain points your personas have about a particular product or service at each stage of their journey. Armed with this information, our in-house strategists, content creators and graphic designers produce helpful content for your leads, such as eBooks, guides, tip sheets and blogs, to be strategically published and distributed through a variety of channels. As data-driven marketers, we take your inbound strategy even further by analyzing performance metrics and optimizing and integrating your campaign with other marketing initiatives to drive more return on marketing investment for your company.

Content Marketing

Content marketing is the most important tactic in an inbound marketing campaign. It’s through content that your company will be discovered on the search engine results page (SERP) and bring inbound leads to your marketing and sales teams. Simply put, content marketing is a marketing tactic centered on publishing and distributing content for your target audiences with the goal of attracting new customers. More than ever, consumers take it upon themselves to research, discover and vet solutions to suit their needs before engaging with a salesperson, and for that reason, it’s critical that your brand is present in their search.

HubSpot Setup & Support

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers. HubSpot has the tools to implement your inbound marketing efforts and Sagefrog has the expertise to guide and perfect your practices. As a HubSpot Platinum Agency Partner, Sagefrog trains and offers ongoing support for the following HubSpot marketing and sales tools:

  • Dashboard Customization
  • CRM Implementation & Management
  • Workflow Setup & Execution
  • List Development & Lead Scoring
  • Landing Page & CTA Development
  • Blog Setup & Posting
  • Social Media Posting & Monitoring
  • File Management & Reporting
  • Email Template Creation & Execution