Synergy between a company’s brand and its products’ brands is crucial. BAMCO designs and fabricates architectural metal wall systems and needed to create and roll out a cohesive brand strategy for its flagship product line.
The FABLOGIC™ brand was created and designed by Sagefrog to be cohesive with BAMCO Inc.’s existing corporate brand and to convey a professional look and feel, underscoring why BAMCO’s composite wall panel systems are among the most innovative products on the market. The product roll-out included the development of new websites for both FABLOGIC and BAMCO; branded marketing materials; public relations; and a full suite of online, email and awareness marketing tactics.
BAMCO experienced consecutive, double-digit growth for 5 years and has rapidly become recognized as a leading aluminum composite metal panel provider in the country. The client landed 7-digit projects and website traffic has grown by 300%. BAMCO has also been named to Inc. Magazine’s Top 500 Fastest Growing Companies list.