Customized Distribution Services Case Study

Warehousing and Logistics

Challenge

Customized Distribution Services™ (CDS) is a nationally recognized 3PL provider of supply chain logistics, warehousing, distribution and transportation solutions. To stay competitive in its increasingly competitive field, the company sought greater demand and lead generation as well as ongoing and integrated marketing support.

Solution

Driven by technology, the logistics and transportation industry is no stranger to web-driven sales, so creating a strong online presence for CDS was the apparent key to enhancing lead generation. Sagefrog deployed an optimal mix of organic and paid search tactics, including highly targeted Google AdWords campaigns to increase awareness and leads. Sagefrog also helped elevate the Company’s offline brand awareness with a new tradeshow booth design and brochure.

Result

CDS solidified its leading rank as a nationally recognized 3PL and expanded its geographic footprint with a new warehousing facility. Website traffic increased significantly month over month and in less than one year the company received an influx of nearly 250 qualified leads and converted sales. CDS has more than doubled over the 5 years Sagefrog has worked with them. The CDS sales team endorsed the success of our digital marketing, stating “We’re having a hard time keeping up with all the new leads!”