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CRO Analytics
Clinical Trial Analytics Software and Consulting
Challenge
CRO Analytics, the leading provider of statistically-validated clinical trial performance assessments, sought awareness and adoption for its flagship SaaS platform, Performer™. Targeted at the highly-regulated biopharmaceutical industry, the product launch needed to reach early visionary adopters who would understand and introduce the platform to their internal and external customers.
Solution
A strategic and results-driven integrated marketing program permeated the industry, focusing on building awareness and credibility through press releases, targeted media outreach, email marketing, social media and updates to the website, brand architecture and messaging. A live webinar and article for the industry-leading publication Applied Clinical Trials were also created and shared widely.
Results
The marketing program impacted CRO Analytics’ sales cycle over two quarters, resulting in growth in qualified leads, pipeline opportunity, digital performance and lead engagement. The brand also garnered impressions across publications like Applied Clinical Trials, FDA News, Pharmaceutical Executive, Clinical Leader, CenterWatch, BioSpace, Philadelphia Business Journal and Genetic Engineering News.
