Is Social Media Marketing a “Bust” for Your Company?

The term “social media marketing” isn’t new. But many small and medium-sized businesses aren’t entirely sure how to effectively take advantage of social media marketing (SMM). And success story after success story proves that some companies are doing it right. However, according to an article by Chris Horton in “Business 2 Community,” the sad truth… Read more

Would you Give a Prospective Employer your Facebook Password?

In the last week, there has been a social media topic that has really exploded – should prospective employers be able to ask for your social networking passwords? It’s common knowledge that when applying for jobs, candidates should clean up their social networking profiles (e.g. removing photos of questionable behavior from Facebook; removing profanity from… Read more

B2B Marketing and Social Media

Business 2 Community recently released an article, How B2B Marketers can Embrace Social Media, in which author Dragan Mestrovic uses Sagefrog’s B2B Marketing Mix Survey to highlight the 4 ways companies can leverage social media: Increase brand awareness Humanize B2B companies Establish as thought leader Connecting with customers and prospects The article also illustrates B2B social media… Read more

Pinterest: Is it Right for your Brand?

If you haven’t joined Pinterest yet, you’ve certainly heard about it. While the obvious draw is for consumers to “pin” their favorite products, the newest social media platform has marketers wondering how “pinning” can affect brands. As you can imagine, there are potentially a host of benefits for having your brand pinned and re-pinned. But what… Read more

Google AdWords 101

Mark Schmukler, a Google Certified Small Business Trainer and Managing Partner of Sagefrog Marketing Group, a Google Certified AdWords Partner, presented a Google AdWords seminar sponsored by Google at the Greater Philadelphia Chamber of Commerce. The course content was developed and approved by Google. The workshop covered how to reach your target audience using Google… Read more

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