The term “social media marketing” isn’t new. But many small and medium-sized businesses aren’t entirely sure how to effectively take advantage of social media marketing (SMM). And success story after success story proves that some companies are doing it right. However, according to an article by Chris Horton in “Business 2 Community,” the sad truth is that social media is proving to be a “bust” for most companies.
Horton says these are the main reasons:
Weak Brand Advocacy – Businesses should use social media to build brand advocates. SMM gives companies reach, empowering brands to leverage their content and messaging more effectively than other marketing channels. MORE.
Failure to Drive Web Traffic – SM is the new promotion. And companies that do not integrate their website and SM are blowing a huge opportunity to drive web traffic. MORE.
Poor Lead Generation – The best source of a website lead is a recently-satisfied convert from one of your SM channels. But data from 2011 suggest that 63% of B2B businesses were not generating leads from SM. These companies were generating traffic, but they were not converting that traffic into leads. MORE.
Has social media marketing worked for you business? Share your success story with us!
