Sagefrog Marketing’s Survey Reveals How Marketing Budgets are Spent in 2009
PHILADELPHIA, PA – October 2009 – Sagefrog Marketing Group, a full service marketing, interactive and public relations company, announced the results of their fourth annual Marketing Mix Survey that shows over 50% of companies use both outsourced and in-house marketing.
Conducted during the summer of 2009, the survey drew responses from 250 marketing professionals from health, technology and business-to-business companies and includes four year marketing trends.
Despite the economy, more than half of businesses continue to spend 10% or more of their budget on marketing. The majority of their budget allotment is spent on website development and online marketing.
Download a free copy of the survey now: http://sagefrog.com/resources
“The survey results will help marketers select, justify and prioritize their 2010 marketing strategies and tactics,” explains Mark Schmukler, managing partner at Sagefrog Marketing Group.
The survey reveals how marketing budgets are being spent, where sales leads come from and where companies are getting return on investment.
Key results include:
- 78% of companies have a marketing plan, up from 56% in 2008
- In 2009, referrals, events and online marketing rank as the top three sources of sales leads
- The use of social media has grown from 37% in 2008 to 55% in 2009
About Sagefrog Marketing Group
Sagefrog Marketing Group, LLC. is a full service marketing, interactive and public relations company located in Doylestown, Pennsylvania. Sagefrog specializes in health, technology, and business marketing for companies in the greater Philadelphia and New Jersey area. Services provided by Sagefrog include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertisements, tradeshow support, direct marketing and email marketing. For additional information about Sagefrog Marketing Group, please visit http://sagefrog.com
