Business 2 Community recently released an article, How B2B Marketers can Embrace Social Media, in which author Dragan Mestrovic uses Sagefrog’s B2B Marketing Mix Survey to highlight the 4 ways companies can leverage social media:
- Increase brand awareness
- Humanize B2B companies
- Establish as thought leader
- Connecting with customers and prospects
The article also illustrates B2B social media using infographics, and discusses sites, strategies and tactics that B2B marketers are using in their business social media.
