Fact: there are two million blog posts published daily.
Fact: each day 294 billion emails are sent.
Fact: 860,000 hours of video content are created every day.
With all of that content being created and distributed in a 24-hour period, how do you make your content stand out? The simple answer is headlines, but creating a great headline is no easy feat. They are the one thing standing between you and those you are looking to reach.
Here are 4 tips, backed by Moz research, to make your headlines stand out:
- Number your headlines – people love lists, bullets, and numbers. It makes content easy to read and easy to digest.
- Either use a subtle or in-your-face amount of superlatives in your headline.
- Watch your case – one in five respondents preferred authoritative ALL CAPS, but the rest of us like our headlines to not scream at us.
- Get to the point – leave no room for ambiguity. People prefer to know what they are about to read before they click on it.
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