Take your marketing strategy from the top with a B2B marketing plan from Sagefrog. Our plans, both strategic and tactical, map your business goals to marketing objectives and correlating tactics for a clear roadmap to return on investment (ROI). Turn your strategy into tactics with a B2B marketing plan that outlines the activities we’ll work on together. This plan will align our teams to tactics, timelines, and hourly investments.
Start your marketing journey with a strategic marketing plan from Sagefrog that sets your go-to-market strategy with a defined SWOT analysis, target marketing, sales funnel, business goals, and key performance indicators.
Our B2B marketing strategy experts will conduct competitive, digital, and content assessments to give our team a comprehensive understanding of your business and market. The assessments will include researching your buyer’s journey, rank potential, web analytics, and competitor activity. Sagefrog will also review your existing content to identify opportunities to create new content and repurpose existing content to achieve quick wins.
Your dedicated Sagefrog account team will review and discuss the Research & Assessment findings, then conduct a 90-minute workshop with key members from your company. Assessments, situation analysis, target marketing, sales funnel, business goals, and key performance indicators will be reviewed and discussed.
Sagefrog will develop and present the Strategic Marketing Plan in person or via web meeting. The presentation will be with your dedicated account manager. This process may include a round of revision to finalize the document. The Strategic Marketing Plan will be referenced by you and Sagefrog for next steps.
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To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. The B2B buyer’s journey … Continued
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While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. … Continued
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Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, … Continued
A team of modern marketers.
Stacked platforms & partnerships.
Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. The B2B buyer’s journey … Continued
While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. … Continued
Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, … Continued
In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing … Continued
The success of a marketing campaign hinges on buyer behavior. In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring … Continued