Marketing that is on course

Marketing Client: OnCourse Systems for Education - Gibbstown, New Jersey

Situation: This Software as a Service (SaaS) based company had been doing business as schoolworksite.com and knew it needed a cohesive marketing strategy, messaging and brand identity to take their grade book and lesson planner products to the next level.

Solution: Sagefrog worked with OnCourse to rename and position the company and product line. A new brand identity and messaging was integrated into a variety of marketing materials, website and public relations.

Deliverables: Brand strategy, logo, stationery, collateral, website, search engine marketing, case studies, public relations, newsletters, advertising, email marketing and direct mail

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