Re-launching a service to become an industry leader
Marketing Client: Network Alternatives, Mindshift Technologies - Langhorne, PA and Waltham, MA
Situation: While this technology outsourcing company had built a solid reputation based on its accomplishments with its clients, it had done little to promote its flagship product. The company was in desperate need of a proper identity and marketing platform for OASIS, a Software as a Service (SaaS) based, outsourced technology solution.
Solution: Network Alternatives, Inc. turned to Sagefrog Marketing Group to develop a brand strategy, identity and integrated marketing program to help grow the market for the product and become the leader in outsourced technology services for the legal industry as well as other professional services companies.
Deliverables: Brand strategy, logo, tagline, sales materials, enhanced corporate website, direct response campaigns, advertisements, public relations campaign, bylined articles and client success stories and an e-newsletter
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