by sagefrog on May 22, 2012
Most marketers and advertisers would agree that a lot of thought goes in to target audience – particularly demographics and age – when creating a campaign. However, a new study is suggesting that marketing can be done much more effectively when the
personality of the target audience is considered. It makes sense – the interests of a high school senior at age 17 are likely different than a young professional at age 24, for example. Read the article in
ScienceDaily for more about marketing and targeting to personality profiles.
For marketing help, contact Sagefrog Marketing Group. Visit
www.sagefrog.com or call 215-230-9024.
by sagefrog on May 18, 2012
Marketing can be very effective when executed correctly. However, like anything else, it can also be ineffective if done poorly. People and businesses tend to get frustrated when they feel they have dumped a lot of time and money into marketing and aren’t seeing Return-On-Investment (ROI) or the results they want. According to an article by Ryan Caligiuri in The Globe and Mail, you can put all the money and time in the world into marketing and still fail to see results if you don’t remember one thing: marketing is a process.
Caligiuri says that there are 3 fatal marketing errors to avoid, including: failing to take it slow, neglecting your best buyers, and leading with tactics. To read about these errors and how to avoid them, check out the full article.
For help effectively using marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com.
