Just as players are gearing up to make big plays during the Super Bowl this Sunday, marketers are also looking to score big. Each year, there are a few choice brands that steal the show with pre-show anticipation and boundary-pushing advertisements. Among marketers however, it is mobile-marketing that’s creating a Super Bowl buzz this year.
Take a closer look at 3 mobile-marketing trends that are consuming this year’s Super Bowl marketing landscape.
- Mobile Consumption MarketingWith phone screens increasing in size this year, view-times are also becoming longer. As a result, brands stand to see increased ROI for each mobile visit. In fact, nearly 50% of visits to Super Bowl advertisers’ websites on February 1 will come from mobile devices.
- Real-Time Videos Drive International Audiences Super Bowl viewership may become more international than ever, as other countries have access to view the game in real-time. This means that brands can increase their global exposure by leveraging the digital-video platforms that stream sports games and other live-events.
- Social Media, a Consistent Game-ChangerAccording to Adobe Digital Index data, the NFL is the #1 social sport in the U.S. as during the NFL season, 10 NFL brand sponsors had nearly 500,000 social mentions that featured their name in an NFL post. As a result, social media channels will remain a game-changer this year, as brands who advertise during the Super Bowl see 6.5x more mentions than their competitors.
For advertising and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit sagefrog.com.
