A squeaky-clean website for a janitorial
and building maintenance services provider
Commercial Cleaning Corporation | Janitorial & Building Maintenance Services
A squeaky-clean website for a janitorial
710
%
increase in website traffic
339
%
increase in organic search leads
10
x
return on investment
Situation
We all take tidy spaces for granted, but janitorial and building maintenance services go a long way in creating clean, safe environments for clients, visitors, and staff. Commercial Cleaning Corporation, a leading provider in the Mid-Atlantic region, sought Sagefrog’s help in the ultimate cleanup: revamping an outdated website that made it difficult to convert qualified prospects and attract new hires. The site’s poor structure and style guaranteed any leads that did seek out the company were not in its desired industry or region.
-
New website and cohesive, engaging visual identity
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Modern UX for attracting qualified leads and hires
-
Strategic marketing approach beyond traditional tactics
“Sagefrog really helped us gain focus, both for our business strategy and marketing program. Our website and marketing tactics were essentially trying to be everything to everyone, but now, we’re promoting the right cleaning capabilities to the right facilities, at the right time.”
Solution
Sagefrog developed a fresh brand strategy containing buyer personas built to guide targeted marketing campaigns for hospital administrators and superintendents. Then we embarked on a full website redesign to support integrated marketing tactics, complete with intuitive navigation, clear service pages, and an engaging careers page.
- Brand strategy with implementation plan
- New website designed for lead generation
- Fully integrated marketing plan
- Branded emails for inbound marketing
- Sponsored LinkedIn advertising
- AI-driven pay-per-click advertising
- HubSpot marketing automation
Results
A regional leader evolves to achieve 10x marketing ROI.
Six months post-launch, the website garnered more traffic than ever before from both paid and organic marketing efforts. Visits from paid search rose by 141% as AI decreased cost per conversion. In less than a year, Commercial Cleaning Corporation obtained hundreds of qualified leads that turned into valuable new clients, boosting revenue by 30% and helping the company break into new markets.
710
%
increase in website traffic
339
%
increase in organic search leads
230
%
increase in social media leads
31
%
increase in digital revenue
10
x
return on investment
“Sagefrog helped simplify our message and fine-tune our marketing and sales tactics and generated hundreds of leads and counting! We were long overdue for this facelift and modern marketing program, and we’re confident Sagefrog was the right choice for us.”
