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5 Ways to Improve B2B Lead Generation Program Results

By: Sagefrog

B2B Marketers are spending lots of money to run lead generation programs through publishers. To increase the value you get from these lead generation media programs, change the way you run each of them. Below are five steps to improve your results:

  • Select you content carefully – choose content that will maximize your response and conversion rates.
  • Create a nurture stream – this is a series of relevant emails with additional content or information to send to people over the course of a couple weeks that register, but aren’t necessarily leads.
  •  Brand your content and promotions – make sure your name and logo are visible so that people associate your brand with the information they are accessing.
  • Follow up in a timely fashion – this one is a no brainer! Make sure you are getting back to potential clients quickly, before they are snatched up by a competitor.
  •  Provide a call-to-action –your contact information should always be easily accessible.

For full-service integrated marketing please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.

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